Established Business Method: Identifying the Most Effective Marketing Tactics for Your Business

Let’s establish some truths here:

Truth #1 – The best way to create generational family wealth is through a thriving family business:

It’s about seizing control of your destiny, not toiling away for someone else’s vision.
It’s about crafting your legacy, not peddling someone else’s ideas.
It’s about building a future for generations to come, not waiting until retirement age to start truly living.

Truth #2 – Marketing your business or brand in 2024 is a lot easier than most realize:

Everyone acknowledges the need for content.
Everyone understands the importance of leads—owning audiences verses borrowing them.
Everyone knows they need high converting funnels and products.

Even those of us who don’t know what those things fully entail understand the importance of them.

Truth #3 – Doing nothing different leaves your family precisely where they are:

Money doesn’t just magically appear.
Communities don’t spontaneously spring up.
Customers don’t purchase products that remain hidden.
And brands don’t tell their own stories.

Truth #4 – Effective marketing demands a sturdy framework:

In the landscape of 2024 and beyond, the key to growing your family business isn’t just any method—it’s the right method, one that doesn’t pigeonhole you into a rigid marketing style.

Search online for “how to market my business,” and you’ll be inundated with information:

How to map out a buyer journey.
How to sculpt the perfect buyer persona.
Crafting your ideal customer profile.
Building a marketing funnel.
The intricacies of inbound, social, and email marketing.
Cracking the code of search engine optimization.
The art of direct response marketing.
Navigating the world of media buying.
Mastering the nuances of online launches.
It’s overwhelming, to say the least.

But amidst this sea of options and ever-changing trends there are frameworks that can act as home for your marketing strategies and techniques.

Enter the Established Business Method

The Established Business Method is a beacon of clarity and purpose in a world of marketing chaos.

At the heart of The Established Business Method lies Ephesians 4:11-16—a timeless principle deeply rooted in spreading awareness and enthusiasm for your brand among potential customers.

Ephesians 4:11-16 Amplified

11 And [His gifts to the church were varied and] He Himself appointed some as apostles [special messengers, representatives], some as prophets [who speak a new message from God to the people], some as evangelists [who spread the good news of salvation], and some as pastors and teachers [to shepherd and guide and instruct], 12 [and He did this] to fully equip and perfect the saints (God’s people) for works of service, to build up the body of Christ [the church]; 13 until we all reach oneness in the faith and in the knowledge of the Son of God, [growing spiritually] to become a mature believer, reaching to the measure of the fullness of Christ [manifesting His spiritual completeness and exercising our spiritual gifts in unity]. 14 So that we are no longer children [spiritually immature], tossed back and forth [like ships on a stormy sea] and carried about by every wind of [shifting] doctrine, by the cunning and trickery of [unscrupulous] men, by the deceitful scheming of people ready to do anything [for personal profit]. 15 But speaking the truth in love [in all things—both our speech and our lives expressing His truth], let us grow up in all things into Him [following His example] who is the Head—Christ. 16 From Him the whole body [the church, in all its various parts], joined and knitted firmly together by what every joint supplies, when each part is working properly, causes the body to grow and mature, building itself up [a]in [unselfish] love.

Surprisingly, many aspects of modern marketing find their origins in the foundational gifts mentioned in the Bible.

As stewards of our businesses, we are called to embody these timeless virtues:

Just as Jesus spread the message of hope and salvation to all four corners of the earth, businesses must spread awareness of their brand to reach potential customers far and wide. It’s about sharing the unique value proposition of your products or services with authenticity and passion, resonating with the hearts, minds, and spirits of your audience.

Like a shepherd caring for his flock, businesses must nurture and guide their customers along their (buyer) journey. This involves building trust, providing support, and delivering exceptional customer experiences that lead to loyalty and advocacy. By actually having real relationships with customers, businesses can create a sense of community and belonging—a sanctuary where customers feel valued and understood.

Just as the prophets of old imparted wisdom and knowledge to the masses, businesses must educate their audience about the benefits and solutions they offer. This involves providing valuable content, insights, and resources that empower customers to make informed decisions and achieve their goals. By positioning themselves as trusted advisors and educators, businesses can establish credibility and authority in their industry, earning the respect and loyalty of their audience.

Businesses must also embody the spirit of prophecy by providing edification, exhortation, comfort, and hope to their audience. In a world filled with uncertainty and challenges, customers are seeking brands that offer more than just products or services—they’re looking for light, a source of inspiration, and a promise of a brighter future. By infusing your marketing efforts with biblical hope and empathy, you can uplift and inspire your audience, creating deeper trust and leaving a lasting impact on their lives.

Drawing inspiration from Ephesians, businesses should embrace the role of building as an apostle. This entails laying strong foundations, fostering growth, and expanding the reach and influence of their brand. Like apostles spreading the message of faith, businesses must build upon their successes, forge new paths, and empower others to join them on their journey. Through innovation, collaboration, and leadership, businesses can create a legacy that transcends boundaries and transforms lives.

Just as the biblical virtues of evangelizing, pastoring, teaching, and prophesying have stood the test of time, so too does The Established Business Method embody these timeless principles, guiding businesses on a path of growth, success, and fulfillment. It’s more than just a marketing strategy—it’s a method for building meaningful relationships, creating value, and making a positive impact in the world.

That said, let’s break down The Established Business Method:

The Established Business Method

Evangelizing: Engage, Evaluate, Expand

Seth Godin famously says, “if you create it and no one sees it, it’s like it doesn’t exist.”

This is much like the concept of evangelizing within the Established Business Method.

Romans 10:14 (NIV):

“How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them?”

Imagine replacing the biblical context with your business or brand:

“How, then, can customers call on the business they don’t believe in? How can audiences believe in the brand of whom they have not heard? And how can they hear without someone communicating to them?”

So, how do you incorporate evangelizing into your marketing strategy?

Let’s delve into the 3 E’s of evangelizing your business:

Engage:

The journey begins with active engagement. This means creating and distributing content on YOUR platform of choice at a speed and frequency that you can consistently commit to.

Your business must initiate meaningful interactions and build relationships with audiences who are already consuming content related to your brand.

This allows you to lay the groundwork for future advocacy and loyalty.

Evaluate:

Understanding the needs, preferences, and behaviors of your audience is the only thing that matters in all 3x stages of the Established Business Model.

With the insights you receive on all platforms, you can actually conduct:

Realtime data analysis — with the content you’ve distributed on your platform of choice, you can look at reach, audiences, watch time, replays, profile engagement, etc.

Active market research — you can manually observe the publishing behaviors and engagement of competitor social platforms OR even see exactly what they are spending on advertising and paid funnels by using the ad transparency tools that show you the exact ads running on all accounts (i.e. Facebook Ads Library)

Direct audience feedback — respond to every comment, DM, message, and tag. Especially in the beginning. As it picks up, create a community that people can join so you always have your finger on the pulse of how your audiences are engaging online.

When you’re launching or growing a business/brand for your family, you’ll spend the most time doing this. 5-7x days a week.

Expand:

With a solid understanding of your audience in place, it’s time to amplify your reach and influence.

By leveraging influencer marketing, word-of-mouth marketing and forging strategic partnerships, businesses can extend their sphere of influence.

Evangelizing isn’t just about spreading awareness—it’s about creating genuine connections, understanding your audience deeply, and empowering them to consume your content with understanding.

Solving: Search, Set Up, Serve

The next stage of the Established Method focuses on solving—the process of addressing customer pain points and offering solutions that add value and build trust.

Let’s be real, this world is in pain, and your business, brand, and solution are the sources of comfort and hope.

Matthew 9:35-36 (NIV): “Jesus went through all the towns and villages, teaching in their synagogues, proclaiming the good news of the kingdom and healing every disease and sickness. When he saw the crowds, he had compassion on them, because they were harassed and helpless, like sheep without a shepherd.”

Just as Jesus walked the earth meeting people where they were at in their pain, isolation, and brokenness, offering them what they ACTUALLY needed, your business has the power to make a meaningful impact in the lives of your customers. This is the essence of the solving stage of The Established Business Method.

This stage encompasses three essential steps:

Search: Identifying and diagnosing customer pain points, challenges, and opportunities is the first step towards effective problem-solving. Through thorough research and analysis, businesses gain insights into their customers’ needs and preferences, enabling them to tailor their offerings accordingly.

Set Up: Armed with valuable insights, businesses can devise and implement strategies, processes, and solutions to address customer pain points effectively. Whether it’s through product enhancements, service improvements, or streamlined processes, brands can make meaningful changes that resonate with their audience and drive satisfaction.

Serve: Ultimately, the success of any business lies in its ability to deliver exceptional customer service and support. By prioritizing customer needs and going above and beyond to exceed expectations, brands can foster trust, loyalty, and long-term relationships with their customers.

The solving stage of The Established Business Method is about more than just offering products or services—it’s about making a positive impact in the lives of your customers, providing them with solutions that address their needs and bring comfort, hope, and healing.

Tailoring: Thank, Talk, Transform

The final stage of the Established Method revolves around tailoring—customizing products, solutions, and experiences to increase the lifetime value of customers and foster loyalty.

LIE: I just need to reach the right people and they will buy my product or service.

TRUTH: You need to tailor your products and services to meet the actual needs of the people you want to reach so when they do find you, there isn’t friction to become a customer.

Again, let’s look to scripture…

Corinthians 9:22 (NIV):

“To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some.”

This stage is characterized by three key actions:

Thank: Expressing gratitude and appreciation to customers for their support and loyalty is essential for building strong, meaningful relationships. By acknowledging and rewarding customer loyalty, brands can create positive associations and strengthen their bond with their audience.

Talk: Regular communication with customers is crucial for gathering feedback, insights, and suggestions for improvement. By engaging in open dialogue and actively listening to customer feedback, brands can identify areas for growth and make informed decisions that drive customer satisfaction and loyalty.

Transform: Adapting and enhancing products, services, and experiences to meet the evolving needs and expectations of customers is essential for maintaining relevance and staying ahead of the competition. By continually innovating and iterating based on customer feedback and market trends, brands can create exceptional experiences that delight their audience and drive long-term loyalty.

Conclusion

The Established Method offers a comprehensive framework for achieving these objectives, providing businesses with the tools and strategies needed to drive growth, foster loyalty, and build lasting relationships with their audience. By embracing the principles of evangelizing, solving, and tailoring, businesses can unlock their full potential and thrive in today’s competitive market.

Ready to take your marketing to the next level? Apply now for the Established Business Partner Program and embark on a journey of growth, innovation, and success.

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